A great way to catch your reader's attention is to tell a story.
Everything you consider writing can be told as a story.

Great stories have personality. Consider telling a great story that provides personality. Writing a story with personality for potential clients will assists with making a relationship connection. This shows up in small quirks like word choices or phrases. Write from your point of view, not from someone else's experience.

Great stories are for everyone even when only written for just one person. If you try to write with a wide general audience in mind, your story will ring false and be bland. No one will be interested. Write for one person. If it’s genuine for the one, it’s genuine for the rest.

• Augmented Reality-DataGlass Remote Support combines high-definition camera, headset, and microphone
• Koenig & Bauer Flexotecnica receives award at InfoFlex in New Orleans
• New product allows a remote support specialist to guide a customer´s press operator on site and offer step-by-step instructions on how to remedy the problem  

At the Flexographic Technical Association’s premier trade show InfoFlex 2019 held from May 6-7 in New Orleans, Koenig & Bauer Flexotecnica has received the FTA’s Technical Innovation Award for its Augmented Reality-DataGlass Remote Support. This award recognizes the most innovative and impactful technologies for the ever-evolving package printing and converting industry. Representatives from Koenig & Bauer Flexotecnica were honored at the Awards Banquet during Forum in New Orleans.

“With Koenig & Bauer’s rich 200 year history of technical innovation, we have the ability to offer more proactive innovative support ensuring that our customers receive the maximum uptime and throughput in their facility and allow them to remain ahead of their competitors,” says Jeff Dietz VP, Web & Specialty Press Division at Koenig & Bauer Flexotecnica. “Our new AR-DataGlass stands out as part of our on-going innovation of new product introductions.”

The Augmented Reality-DataGlass Remote Support system is truly a revolutionary new product. It provides Koenig & Bauer remote maintenance specialists with the ability to experience, in real time, what a customer’s technical team can see and hear. This is easily accomplished with the aid of an HD camera, headset and microphone. The camera enables remote maintenance specialists from Koenig & Bauer to see and follow the actions of the technicians on site live in real time while they work on the press and see exactly what service technicians on site are seeing. The specialist can offer targeted support and be instructed step by step on how to remedy the problem.