Modern Litho wanted to re-invent customer acquisition and pre-press to re-align with what customers expect today. They want easy access, self-service, and the ability to track jobs without making phone calls or sending emails. They needed a solution to give them a tighter connection to their customers and a partner to help them tie the pieces together into a modern, seamless workflow.

Partners are an essential part of the process because they bring a broad understanding of the market and technologies that help Modern Litho maintain its growth strategy. Those partner relationships must be win-win, according to Darrell Moore, president of Modern Litho. To bring the best capabilities to market requires an efficient infrastructure that can keep work moving, even when there are supply chain shortages and other market disruptions. As he worked with the team to review their current PrintMIS and supporting workflow, he concluded: “Our MIS system worked fine when we adopted it, and it grew with us, but it felt stale. The innovation wasn’t there. The platform was built on old technology, so our ability to get data out of it was not easy. Gathering information for marketing wasn’t easy. We were waiting for technology to come along to take us forward for the next decade or two.” He knew that to meet the new customer expectations, a change was needed.

As a Kodak shop, they had already changed the dynamics of the company with PRINERGY and INSITE. From Auto Trapping to fine color management, PRINERGY opened the door for Modern Litho to break out of the local print market and become part of the national print conversation. INSITE PrePress Portal empowered customers to see the work they ordered and keep track of all the work in process. The power of rules-based automation (RBA) coupled with customer self-service for many inquiries spurred their growth.

As regular attendees to the Kodak Graphic Users Association (GUA) user group meetings, they had been following the introduction of PRINERGY On Demand, Kodak’s cloud-based version of PRINERGY, and became a user more than a year ago. Any concerns about the safety of their data and their ability to control their workflow when they moved to cloud services were completely resolved during their implementation.

They began by learning what was possible. Their new solution provided more storage options, server capabilities, and access to a secure network that eliminated their existing hub and spoke approach to moving data between facilities. With Kodak, Modern Litho has a technology partnership that made them comfortable with cloud services. Kodak’s partnership with Microsoft that helped Modern Litho make the decision to move to PRINERGY On Demand Business Solutions.

With the proven partnerships that Kodak integrated into PRINERGY On Demand Business Solutions, Modern Litho says that their team operates with the strongest platform in the history of print manufacturing. No more hammers, just smooth sailing in the cloud.

Learn more about PRINERGY On Demand